Branding 101: How to Choose Your Practice’s Branding Colors
What do the colors of your website say about your practice? Explore how color can reflect your brand’s personality and how your practice is perceived.
Color has a powerful effect on how individuals interact with products, people, and brands. It’s believed to influence feelings, behaviors, and even purchasing decisions. Given this potential impact, it’s easy to imagine how color can influence the way your practice and brand are perceived.
According to research, it takes about 90 seconds for people to decide how they feel about a product or a person. Approximately 62 –90% of that appraisal is determined by color alone. This attitude toward color can significantly impact your marketing results and how existing and potential patients view your practice. Read on to learn more about color psychology and explore tips on how to choose colors to brand your practice effectively.
What is color psychology?
Color psychology is the idea that colors influence human mood, behavior, and emotions. This centers on the belief that certain colors can make a person feel a particular way. While culture, gender, age, and even vision concerns (such as color deficiency) can influence color perception, the idea of color psychology has gained a strong foothold in the marketing strategies of many organizations.
What do certain colors mean?
Though perceptions of color can vary from person to person, such effects can help shape how your target audience perceives your practice or brand. Certain colors can evoke feelings of happiness, hunger, anxiety, and other emotions. But your practice’s color palette can also underscore what your brand is all about.
For example, do you have a family medicine practice focused on promoting health, wellness, and a friendly hometown feel? Colors like yellow or orange may be options to consider for your brand. Dental practices looking to establish themselves as a trusted source of calming, gentle care may opt for subtle branding colors like light blue and white. Modern, high-end aesthetic practices or med spas might consider sleek designs infused with colors like black, gold, or purple, which often signify a sophisticated, luxurious brand or practice.
Why are colors important to branding?
Your brand’s colors carry a deeper meaning than simply showing off your brand’s personality. Color can help convey and communicate what your practice is about. Brand colors are also a core component of your visual identity.
The colors of your logo and website reflect your brand and can help send a specific message to your target demographic. While colors not only foster brand recognition, they also help consumers determine if they want to engage with your brand. Since having an online presence is so essential to your business, choosing the right colors for your practice website and logo should be a key component of your branding strategy.
How should you choose your brand colors?
Your brand color palette should represent your brand’s personality, its values, and the overall practice vibe you wish to portray. A good rule of thumb is to have 2 – 5 colors in your brand color palette. The colors should also be versatile enough to be used on your website, social media platforms, and other marketing avenues. Given the psychological impact of color, it’s important to consider the emotions you want to elicit in your target audience when choosing your brand colors.
Build a website that represents your brand
Everything about your logo, brand, and website can impact visitors and potential patients. Whether you’re just starting out or looking to rebrand your practice, partnering with an experienced team can help optimize your marketing efforts and create an online presence that truly represents your practice.
At DoctorLogic, we work closely with clients to select a website color palette that reflects their brand and the image they wish to portray. Contact our team to learn more about our services or to schedule a free demo.
